Real Estate Trends in Thailand and Phuket, 2025–2026
Phuket remains Thailand’s flagship resort property destination. In the first half of 2025, over 2,300 villas and apartments were sold — a 15% increase compared to the same period in 2024.
1. Prices keep climbing
Analysts forecast property prices in Phuket to rise by 8–12% annually over 2025–2026, driven by steady demand from expats, digital nomads, and investors from China, Russia, Europe, and the Middle East.
High-end villas and gated club residences are leading the market. Buyers are no longer just looking for holiday homes, but for lifestyle properties that promise long-term value.
2. A broader buyer base
Top buyers remain from Russia, Kazakhstan, UAE, China, and Singapore. The return of Chinese investors gained momentum in late 2024 and is rolling into 2025.
We’re also seeing rising interest from Asian tech firms, purchasing boutique properties for corporate retreats and executive use.
Family relocations with kids are another growing segment, focusing on areas close to international schools, parks, and with minimal traffic.
3. Low-rise living & community focus
Buyers in 2025 are prioritizing low-rise projects, seeking privacy, space, and a sense of community in a tropical resort setting. Concepts like “resort living”, “smart villas”, and “eco communities” are booming.
Properties within walking distance to cafes, international schools, yoga studios, clinics, and the beach are most in demand.
4. Digital, transparent deals
2025–2026 is seeing a rapid shift to digital platforms for property selection, booking, and purchases. Foreign buyers expect transparency, clear ROI calculations, and full-service guarantees.
Developers now offer detailed financial models and turnkey rental management contracts. Guaranteed income villas are especially attractive.
5. Infrastructure & future growth
Thailand’s push to transform Phuket into a smart city is well underway — with an expanding international airport, better roads, marine hubs, and digital infrastructure.
This strengthens Phuket’s position not just as a resort, but as a prime hub for living and business.
6. Looking ahead to 2026
- Projected price growth: +10% on average
- Over 30 new launches (mostly villas & boutique condos)
- More transactions happening 100% online
- Stronger role for premium real estate agencies offering full buyer support
Bottom line
2025–2026 is the time for thoughtful purchases. Today’s buyers aren’t just chasing a beach dream — they want a secure blend of living, leisure, and investment.
With a mature but still ascending market, now is the smart moment to enter.
